General questions
What are Abandonment Storefronts?
Black Crow AI's Abandonment Storefronts improve the user experience of your shoppers who get abandonment email and SMS messages by:
Ensuring their cart is recovered even if they click the message on a different device than where they built their cart and
Showing other products the user recently viewed, added to cart or purchased in the past.
See this video for more details.
Who can use Black Crow AI's Abandonment Storefronts and how can I get it?
Abandonment Storefronts are available to customers of Black Crow AI's Email & SMS Growth Pack who use Black Crow AI's Smart ID and have abandonment flows in Klaviyo and/or Attentive and/or Postscript and/or Yotpo.
You can contact your Black Crow AI point of contact to express interest or fill out the form after clicking the Sign Up Now button on the Abandonment Storefronts page in your Black Crow AI portal.
How often do users see empty carts when clicking abandonment flow messages without your technology?
It varies from brand to brand but we've seen an average of about 64% of eCommerce users seeing empty carts when they click abandonment flow messages.
Email/SMS Flow/Journey Setup Questions
What types of flows do these work in?
Browse, Cart and Checkout Abandonment flows.
In Klaviyo these are triggered by:
Viewed Product
Viewed Product Black Crow
Added to Cart
Added to Cart Black Crow
Checkout Started
Checkout Started Black Crow
These do not apply to Site/Session abandonment flows triggered by Active on Site or Active on Site Black Crow.
These do not apply to other types of flows beyond abandonment (e.g. welcome, campaigns, back in stock, etc.) but we're always considering how we might apply similar concepts in other common flows to bring more value to our partners so would love to hear if you have suggestions.
Do these work in tandem with or replace our current flows?
We replace your existing abandonment flows with new ones that are identical but just link to this new post-click experience.
What types of links will you change to point to Black Crow AI Abandonment Storefronts?
For SMS, typically there’s only 1 link so we’ll change it to ours regardless of what it links to.
For Email:
We change links to ours if they are:
- Links to /cart or /#cart
- {{ event.URL }}
- Links to the checkout. E.g. {{ event.extra.checkout_url }}
- Links to a Product Detail Page of a product associated with the trigger event
- Links to the home page, only if you don’t also have links to any of the 4 items above
We don’t change links to ours if they are:
- Unsubscribe links
- Social media links
- Links to a Product Detail Page of a hardcoded product (e.g. if you’re recommending a certain product that’s on sale to all users regardless of whether the user viewed or added it to cart) or dynamic product recommendations that don’t come from the trigger event but instead come from the platform (e.g. Attentive or Klaviyo product recommendations).
- Links to specific collection pages like new arrivals, best sellers, etc.
-
Links to your home page, if they have links to other page types in the "change links to ours if they are" section.
Storefront UI Questions
What sections are shown in the abandonment storefront UI?
In addition to showing the shopper's cart, we also show the following history if applicable:
Recently Viewed: shows the last 4 products the shopper viewed that they didn't add to cart or purchase.
Previously In Your Cart: shows the last 4 products the shopper added to cart that they didn't purchase.
Past Purchases: shows the last 4 products the shopper purchased.
Note: the number 4 above can be configured to a different number for a brand upon their request if needed. Please contact support@blackcrow.ai if you'd like to change this to another number.
Why do I only see some of the sections on my example storefront and not others (e.g. why do I only see "Past Purchases" and not "Recently Viewed)?
There are various reasons why a particular section wouldn't be visible to a particular user.
Examples:
If a user has purchased every product they've viewed and added to cart, they will only see the Past Purchases section and not the Recently Viewed section.
If a user hasn't purchased any products, they won't see the Past Purchases section.
Etc.
Can you show a discount code that the user can use at checkout on the storefront UI somewhere?
By default we don't but these can be added to the URL of links in your email/SMS platform by adding the URL parameter "&discount=ENTER-DISCOUNT-CODE-HERE" at the end of the URL (where you replace ENTER-DISCOUNT-CODE-HERE with the discount code you want to use). Our team will do that for you during setup if your previous links did that or if they see a discount code mentioned in the email/SMS wording.
When these are added to the URL, they automatically apply when the user clicks checkout from our storefront but the discount code is not shown in the storefront UI until checkout.
If you feel the discount code must show in the storefront UI, we can customize the text of the very top header bar to include it for you at your request. e.g. 
My email shows the contents of the user's cart in it. When I preview in Klaviyo and click on your links, why are their carts on your storefront sometimes different than their carts in the email content?
There are cases where it's expected for the items in the Black Crow Abandonment Storefront to be different than what's in the dynamic fields of the email when you use Klaviyo's Preview function. Some of those cases are:
1. User made a purchase: If the user you're previewing for made a purchase since they did the trigger event, then their cart will be empty on abandonment storefronts cause the Shopify cart clears out when the user buys the items they have in it. Note: these users won't actually receive the abandonment email cause the flow has a flow filter that filters them out when they place an order but Klaviyo's preview feature just shows the last 10 people who did the trigger event whether or not they've also done an event that filters them out of the flow. A good way to identify this case is to look at if some of the products that were in the email show up in the Past Purchases section of our UI as that could indicate that the user already bought that cart.
2. Cart on the clicking device had other items: If you already have something in your cart on your device before clicking the link, our abandonment storefront won't replace the cart on your device with the cart of the user whose link you click but will instead ADD their cart contents onto what's already in your cart. This is useful in case a user starts to build different carts on different devices and then gets an abandonment message for their action on one of their devices but clicks it on the other, our storefronts help the user combine the carts they've been working on rather than blow away the cart on the device they click on to replace it with the cart from the device the event happened on. A good way to workaround this is to either clear the contents of your cart before testing the next link or use fresh incognito windows to test each link.
3. User removed items from their cart: If the user removed some of the items from their cart between when the event you're previewing for happened and when you click our link, the items they removed from cart won't be there anymore.