New Customer + Predictive Lifetime Value Metrics

With the addition of New Customer Metrics and Predictive Lifetime Value Metrics, our platform helps brands unlock critical insights for optimizing prospecting and retargeting campaigns in Meta. These metrics enable brands to assess new customer acquisition and predict customer value over time, creating more targeted and efficient ad strategies.

New Customer Metrics:

1. Identify New vs. Returning Customers: By linking purchases to our ID graph and Shopify records, brands can distinguish between new and repeat purchasers in Meta, helping to reduce budget spent on retargeting existing customers.
2. Improve Campaign Efficiency: Get clear visibility into the actual CPA (Cost per Acquisition) or ROAS (Return on Ad Spend) specifically for new customers, isolating true prospecting performance.
3. Optimize Creative Strategies: Use new customer data to identify which ads resonate most with new customers, helping to tailor ad copy and visuals effectively.
4. Custom Reporting & Targeting: View new customer rates directly in Ads Manager, allowing for data-driven decisions at the campaign, ad set, and ad level.

Predictive Lifetime Value:

1. Predict Customer Value at Purchase: Leveraging historical Shopify data and real-time browsing behavior, our model provides an instant prediction of a customer's lifetime value over the next six months and passes that into Meta.
2. Maximize ROAS and CPA Insights: These new metrics allow you to evaluate campaign performance not just by first time purchase but by the long-term value of these newly acquired customers, providing more nuanced performance data.
3. Easy Integration into Meta Campaigns: Incorporate predicted lifetime value metrics directly into Ads Manager as custom columns, enabling quick and powerful analysis of audience quality and performance.

Getting Set Up:

To get setup with our new customer and pLTV Metrics, simply fill out the Paid Ads Growth Pack Setup Request Form and select "pLTV Metrics":

Our team will then configure these new events to begin passing into your Meta account. Once completed, you can go in and set up each of these metrics to appear in your business's account: 

• New Customer Metric Setup
• pLTV Metric Setup