Once your brand is integrated with Black Crow AI, it’s time to confirm your foundational settings. Before launching your first storefront, head to the Settings tab and review the following three sections:
Brand Center
Tracking & Analytics
Review Platform Settings
These settings are applied globally and help ensure your storefronts look, sound, and perform exactly as they should.
🧢 Brand Center: Customize Your Brand’s Look and Feel
The Brand Center is where you define your visual identity and brand voice. After integration, we automatically pull this information from Shopify — but it’s important to double-check and make any needed updates.
You can access the Brand Center by going to Settings > Brand Center
🖼 Brand Logo & Display Name
Upload a square logo (recommended size: 60x60px PNG or SVG), and confirm your brand’s display name. These will appear across all post-click experiences and customer-facing interfaces.
💰 Currency Symbol
Choose the currency symbol that will be displayed alongside pricing in your storefronts.
🗣 Brand Voice
Add up to 10 prompts to teach our AI how to write in your brand’s tone. Example prompts include:
"Use a warm, welcoming tone with a touch of humor."
"Always highlight our eco-friendly mission and values."
🎨 Colors
Customize your storefront buttons and banners with your brand colors.
🔠 Fonts
Pick primary (paragraph) and secondary (headline) fonts from the Google Font library to match your style guide.
😍 Benefits
Set up brand benefits, global banners, benefits to be shown next to CTA buttons, free shipping thresholds, and global promotions.
📊 Tracking & Analytics: Set Up Pixels and Data Tools
Head to the Tracking & Analytics section to configure the tools you’ll use to monitor performance and optimize campaigns.
Navigate to Settings > Tracking Pixels
🔍 Analytics Tools
Google Analytics 4: Track traffic, user behavior, and conversions
Google Tag Manager: Manage all tags in one place
Hyros: Advanced attribution for performance marketing
📣 Advertising Platforms
Meta Pixel: Track conversions from Facebook/Instagram ads
TikTok Pixel: Track conversions from TikTok ads
Rokt API Key: Track conversions from Rokt ads
⭐️ Reviews: Add Social Proof to Your Storefronts
In the Reviews tab, you can connect your preferred review provider or upload reviews manually.
Navigate to Settings > Reviews
🔗 Connect a Review Platform
Choose a supported review platform (like Stamped), and input your public key to sync reviews.
📁 Upload Reviews Manually
Don’t see your provider? Upload your reviews via CSV.
✅ Final Step Before Launch
Before you build your first storefront, confirm:
Brand Center settings are correct
All tracking pixels are configured
Your review platform is integrated
Once those are set, you're ready to build and launch your first AI-powered storefront!