As part of the setup process in the Black Crow platform, customer personas are automatically generated using your brand’s Shopify, Meta, and website data. These personas help tailor the tone, layout, and messaging of your storefronts — so that they resonate with the audiences you’re already targeting in your ads.
While this step is optional, we highly recommend reviewing your personas before launching your first storefront.
🔍 What Are Personas and Why Do They Matter?
Personas reflect the types of customers most likely to engage with your products. Each persona includes:
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Goals & pain points
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Shopping behaviors
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Marketing preferences
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Tone & key messaging
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Brand affinities
Personas do not impact your ad targeting (which happens pre-click inside Meta). But they do affect the post-click storefront experience, ensuring the messaging and layout feel relevant to the user who clicked the ad.
💡 Example: If your ad targets “eco-conscious coffee lovers,” the corresponding storefront should reflect that value — from product descriptions to layout and CTAs.
âś… How to Confirm Your Personas
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Go to the Black Crow Portal
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Navigate to Assets → Personas
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Review the personas that were generated automatically
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These are based on your actual data from Shopify, Meta, and your website
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Example personas might include:
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The Sophisticated Espresso Enthusiast
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The Eco-Conscious Coffee Lover
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The Home Brewing Beginner
If these align with your internal audience segments, you're all set!
✏️ How to Edit or Create Personas
🔄 To Edit an Existing Persona
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Click into the persona
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Adjust the name, goals, behaviors, or messaging
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Save your changes — the updates will be used for future storefronts
âž• To Create a Persona From Scratch
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Click “Create New Persona”
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Fill in details such as:
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Name and background
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Shopping behavior
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Marketing messaging and tone
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Key goals and pain points
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🤖 To Create a Persona with AI
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Click “Generate with AI”
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Provide a short description of the type of customer you want to target
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We’ll auto-generate a persona you can use and edit
✨ Pro tip: If you already have internal personas, re-create them here so storefront messaging stays aligned with your brand’s voice and customer strategy.
🧩 How Personas Are Used
When you build a storefront, you can select a persona to guide:
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Language and tone
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Messaging hierarchy
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Layout elements and emphasis
This ensures a strong match between who clicked your ad and what they see post-click — helping you boost conversion rates and overall performance.