Crow Links are flexible, persistent URLs that let you change the post-click experience of your Meta ads—without hurting performance. Whether you're testing new landing pages, offers, or product bundles, Crow Links help you move fast without resetting your ad.
🧠What Is a Crow Link?
Crow Links (also known as multi-destination links) are special URLs you create in the Black Crow Portal that replace the standard destination URL in your Meta ads.
Once your ad is live, you can:
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âś… Change or update where the traffic goes (homepage, PDP, storefront, etc.)
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âś… Split traffic between multiple destinations (e.g., 50/50 or 70/30)
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✅ Maintain all engagement and avoid resetting Meta’s learning phase
❌ Why Not Just Use a Regular Link?
If you update the destination URL of a live Meta ad manually, it:
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Sends the ad back into Learning Limited
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Deletes comments and engagement
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Risks losing your best-performing campaigns
Crow Links prevent this from happening by acting as a persistent redirect that you control from the portal.
⚙️ How to Set Up a Crow Link
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Go to the Black Crow Portal
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Navigate to Assets → Crow Links
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Click “Create New Crow Link”
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We recommend using one Crow Link per ad
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Set your destinations
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Add 1 or more URLs (PDP, storefront, homepage, etc.)
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Define your traffic split
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Example: 50/50 split between two different landing pages
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Save and copy your Crow Link
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Use this link in your Meta ad as the destination URL
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📝 You can update your destinations or traffic allocation at any time — changes take effect immediately without resetting the ad.
🧪 What Can You Test with Crow Links?
The better question is: what can’t you test?
| Test Type | Example Use Case |
|---|---|
| Landing Pages | Storefront vs PDP vs Homepage |
| Offer Testing | “$15 Off” vs “10% Off” |
| Creative Fit | UGC-style vs Story-led page |
| Bundles & Layouts | Test layout variations or product bundles |
Crow Links pair seamlessly with Black Crow Storefronts — making it easy to spin up variations without needing developers or CRO support.
âś… Best Practices
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Create a Crow Link for every ad you launch — even if you aren’t testing right away
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Use Crow Links as a “performance insurance policy” to safely pivot landing pages later
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When testing, only change one element at a time (e.g., page type, not page + offer) to ensure learnings are clear
🧵 Final Thoughts
Crow Links give you speed and stability. Instead of choosing between performance and progress, you get both:
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Launch faster
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Test smarter
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Avoid costly resets in Meta
đź’ˇ Pro tip: Start with a 50/50 test between a PDP and a storefront to see how your post-click performance changes.