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🛍️ Creating and Launching Your First Storefronts

Once you’ve completed your Black Crow AI integration, it’s time to build and launch your first storefront. This guide walks you through the full process—from creation to going live with your first campaign.

✏️ Step 1: Creating Your First Storefront

There are three ways to begin creating a storefront:

  1. Homepage Creative Opportunities

    • Scroll to the bottom of the homepage to find personalized recommendations.

    • These cards highlight ads that are performing well pre-click but underperforming post-click.

    • Click “Optimize Post-click Creative” to launch the 4-step AI setup wizard.

  2. Create with AI in the Navigation Menu

    • Select “Create with AI” in the left-hand nav.

    • This also launches the AI-powered 4-step wizard.

  3. Post-click Tab – Manual or Template Start

    • Navigate to the Post-click section at the top.

    • Click “Create New Creative” and choose:

      • Generate with AI (recommended)

      • Start from Scratch

      • Use a Pre-built Template

Using the AI Setup Wizard

Black Crow’s 4-step wizard will walk you through:

  1. Ad Selection

    • Choose the ad you want to base your storefront on.

    • Hover to preview ad copy and view performance metrics.

  2. Persona Selection

    • The system recommends a persona based on the ad.

    • You can select a different persona or use the suggested one.

    • Personas help tailor the tone and messaging of your storefront.

  3. Product Selection

    • Based on the ad and persona, relevant products are automatically suggested.

    • Products are ranked by predicted performance and conversion relevance.

  4. Layout Selection

    • Choose a template layout based on your selected ad, persona, and products.

    • Preview each template and select one that fits your campaign goals.

Once the layout is selected, your storefront is generated and opens in the editor where you can customize:

  • Shoppable videos, product grids, reviews, banners, and sections

  • Product selections and upsells

  • Styling, logos, CTAs, discount codes, and copy

When your storefront is complete, click Preview to view the live version in a new tab.

🚀 Step 2: Launching Your Storefront

Once your storefront is ready, launching it is quick and seamless:

  1. In the editor, click Preview Ad Setup & Copy Ad Destination URL.

  2. Choose your traffic source (e.g., Meta) to auto-append correct UTM parameters.

  3. Click Open Meta Ads Manager.

  4. In Meta:

    • Find the ad you want to update.

    • Scroll to the Website URL field and paste the new link.

    • Preview the ad to confirm everything looks good.

    • Click Publish.

Your ad now drives traffic directly to your Black Crow storefront.

🔁 Optional: Set Up a Multi-Destination Link (for A/B Testing)

All storefront links can be converted into multi-destination links for testing post-click variants without resetting ad learning:

  • Go to Link Management in the nav.

  • Click Edit on any storefront link.

  • Add additional destinations (e.g., PDP, homepage, or alternate storefront).

  • Control traffic splits (e.g., 80/20 or 50/25/25).

  • Run A/B tests without affecting pre-click performance data in Meta.

This feature makes it easy to optimize post-click performance while preserving Meta’s learnings on your original ad creative.

🎥 Loom Video Walkthroughs:

  • Creating Your First Storefront


  • Launching Your First Storefront

📘 Related Articles:

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