The Post-click Creative Analytics dashboard (found under the Analytics tab) helps you evaluate how your Black Crow storefronts are performing compared to your other post-click experiences. Use this report to identify which creatives are driving results and where you can optimize.
🧩 Top-line Performance Summary
At the top of the page, you'll see a summary of key metrics across all your Black Crow storefronts:
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Total Spend
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Add-to-Cart Rate
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Checkout Rate
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Conversion Rate
These metrics are pulled directly from Meta and give you a quick snapshot of your post-click funnel efficiency.
🗂 Storefront List View & Filters
Below the summary, you’ll find a list view that displays each of your live storefronts and associated ads.
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Use filters to narrow in on specific storefronts or performance windows.
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Customize which metrics you want to see by editing the visible columns.
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Hover over the ad name to preview the ad copy.
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Hover over the storefront name to preview the live post-click experience.
This makes it easy to pair the ad creative with the storefront it drives traffic to — helping you visualize the full customer journey.
🔺 Baseline Performance Indicators
Each metric is annotated with green and red arrows:
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Green ↑: Performing above your baseline
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Red ↓: Performing below your baseline
This allows for quick scanning so you can immediately identify which storefronts are outperforming or underperforming expectations.
🔍 Ad Set Comparisons
Click the down caret beside an ad to expand and view all other ads in the same ad set. This comparison helps you:
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See how different creatives in the same campaign are performing
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Understand whether spend is being directed to the highest-performing storefronts
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Identify areas to shift budget or optimize messaging
Use this dashboard to spot trends, test creative hypotheses, and guide data-backed decisions on where to focus next.
🎥 Video Walkthrough:
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