When creating a paid storefront, you might want to guide users to a specific product variant (e.g., a particular color, size, or style) by setting a default variant in your storefront's deep link. This article walks you through how to do it, step by step.
Step 1: Log into your Black Crow Storefront account and navigate to the product you wish to update
- Go to the Black Crow Storefront Product Listing page here: https://storefronts.blackcrow.ai/products
- Search and open the product you wish to change
- Navigate to the Settings tab
Step 2: Choose your default variant
Once you have the variant ID, you can modify your storefront URL to link directly to the specific variant.
- Note: If you have color as an option, you will see "Show variant images for colors" turned on by default
- Choose the default options you wish to enable. By default, this will use the first variant in your Shopify Admin Account.
Step 3: Update the Product Preview Image
The Product Preview image is the image that users will see in the Product Grid, Product Card, and Upsell Card components in your storefront. We recommend using a similar image to the default variant for the Product Preview
Tips for Success
- Match the variant id to the variant shown in the ad creative.
- Match the Product Preview image to the default variant selected.
- Test the deep link in a browser to confirm it directs to the correct variant.
- If you update or remove variants in Shopify, make sure to update your storefront accordingly.