Cart upsells are a powerful way to increase your average order value (AOV) by suggesting complementary products to customers during their shopping journey. Whether you want to promote best-selling items, exclusive bundles, or limited-time offers, cart upsells can enhance the shopping experience and drive additional revenue.
In this article, we'll walk you through the simple steps to configure cart upsells in your storefront and start capitalizing on incremental sales opportunities.
What Are Cart Upsells?
Cart upsells are product suggestions displayed to customers in their shopping cart. These recommendations are strategically chosen to complement the items already in their cart, encouraging customers to add more to their purchase.
Benefits of Cart Upsells
- Boosts AOV: By suggesting relevant add-ons, you increase the total value of each order.
- Improves Customer Experience: Upselling items that pair well with cart contents helps customers find what they need.
- Promotes Discoverability: Highlight lesser-known or seasonal products to boost their visibility.
Step-by-Step Guide to Setting Up Cart Upsells
1. Navigate to Your Storefront Editor
Begin by accessing the storefront editor in your dashboard. This is where you can customize your storefront and add upsell features.
2. Click "Cart Upsells"
In the editor, locate and select the "Cart Upsells" option to access the upsell configuration settings.
3. Click "Edit Cart Upsells"
To make changes, click on the "Edit Cart Upsells" button. This will open the interface for selecting and organizing upsell products.
4. Search for Relevant Products
In the "Search by product name or ID..." field, enter the names or IDs of items that customers frequently purchase together or items you want to promote. Consider:
- Complementary Products: Items that enhance the primary purchase (e.g., a phone case for a phone).
- Seasonal Products: Limited-time items tied to holidays or promotions.
- Best Sellers: High-performing products that appeal to a wide audience.
5. Add Selected Products
Click "Add" to include a product in the upsell list. Repeat this step to add multiple items.
6. Reorder Products
Drag and drop products to reorder them. Prioritize items you want customers to see first based on relevance or profitability.
7. Save Your Changes
Once you've finalized your cart upsell configuration, click "Save" to apply the changes.
Tips for Effective Cart Upsells
- Keep It Relevant: Suggest products that naturally pair with items in the cart. For example, offer matching accessories or a discount on bundles.
- Highlight Value: Use limited-time offers or discounted prices to create urgency and incentivize purchases.
- Don’t Overwhelm Customers: Limit the number of upsell products to 3–5 to avoid cluttering the cart experience.
- Test and Iterate: Monitor the performance of your upsells in the dashboard. Adjust based on customer behavior and sales trends.
Example: Cart Upsell in Action
Imagine a customer adds a pair of running shoes to their cart. You can use cart upsells to suggest:
- Running socks that complement the shoes.
- A discounted water bottle as part of a limited-time offer.
- A gift box for easy wrapping during the holiday season.
Start Driving Incremental Revenue Today
Cart upsells are an easy and effective way to enhance your storefront’s performance. By following the steps above, you can start offering personalized recommendations that encourage customers to explore more of your product offerings and increase their order value.