To maximize the value of your storefronts, consider these different approaches to testing. Each method allows you to uncover new insights and optimize performance tailored to your audience.
1. Test Different Layouts
Experiment with various storefront formats to see which resonates best with your customers:
- Listicle: Ideal for storytelling and top-funnel audiences. Example: “5 Reasons to Try [Product Name].”
- PLP (Product Listing Page): Perfect for showcasing multiple products in a clean, organized way.
- PDP (Product Detail Page): Focused on driving purchases for a specific product.
- Shoppable Video Integration: Test layouts with and without shoppable videos to determine if interactive elements improve engagement and conversion.
- Custom Examples: Draw inspiration from successful layouts used by other customers. Explore What’s Possible with Your Storefronts
2. Test Copy Variations
Tailor your messaging to match the persona targeted in the ad campaign:
- Use AI to generate persona-based copy directly in the editor.
- Example:
- For Young Parents: “Safe and natural ingredients for your growing family.”
- For Professionals: “High-quality solutions for busy lifestyles.”
- Adapt CTAs based on the persona, such as “Shop Now for Family Essentials” vs. “Level Up Your Workday.”
3. Test Content (Images & Videos)
Leverage high-performing assets from other channels and test their impact in storefronts:
- Example:
- Add a video review carousel to a PDP and test against a static image version.
- Include your most viewed Tiktok videos.
- Include user-generated content (UGC) or influencer testimonials on a listicle to create social proof.
- Tip: Content that performs well on social channels often translates to higher engagement on storefronts.
4. Test PDP Content and Copy (Future Capability)
When available, test different versions of PDPs for the same product:
- Example:
- One PDP focuses on technical specs for tech-savvy shoppers.
- Another PDP emphasizes lifestyle benefits with testimonials and aspirational imagery.
- This approach would allow you to segment insights based on buyer intent and refine your strategy further.
5. Test Offers (Potential Future Capability)
Explore different types of offers to see what resonates with your audience:
- Percent Off: Example: “10% Off All Orders Today Only!”
- Dollar Amount Off: Example: “$15 Off Orders Over $50!”
- Use post-click data to identify which type of discount drives higher ATC rates, CVR, and overall revenue.
Why These Tests Matter
Each of these testing opportunities gives you deeper insights into your audience’s preferences. By exploring layouts, messaging, content, and incentives, you can optimize storefronts to not only meet but exceed performance expectations.
Action Step
Start incorporating these into your ads. Use the dashboard to track how these variables impact your post-click metrics and refine your strategy accordingly.