1. Navigate to https://app.postscript.io/dashboard
2. Navigate to "Analytics"
3. Select "Reports"
4. Select "Generate Report"
5. Select "Popup Analytics"
6. Choose desired date range and click "Generate"
7. Refresh your page
8. Download your report
9. Upload your csv to your spreadsheet application of choice
10. Copy the column titles a few rows beneath the imported data
11. Title your rows Standard and Black Crow
12. Sum the Standard and Black Crow Popup analytics separately
13. Divide Black Crow Popup KPI total by Standard KPI total to calculate lift
14. Data shown represents Black Crow's incremental lift
