Est. Setup: 4min
1. Navigate to your Meta Ad Account
2. Select the campaign where the original ad is housed. We will duplicate the orginal ad and add the Storefront URL to the duplicate
3. Select the ad set where the original ad is housed where you plan to use a Black Crow Storefront to improve conversion rate
4. Select the ad that corresponds with the Storefront you created and click Duplicate
5. Open the duplicated ad and rename to include Black Crow
6. With the ad still open, scroll down to the Destination section. We will be replacing the current Website URL destination with the Black Crow Storefront URL
7. Open your Black Crow Storefronts Portal by navigating to storefronts.blackcrow.ai
8. Under the Storefronts section, select the Storefront you wish to be the destination for the duplicated ad
9. Click "Visit Page" to access your Storefront URL
10. Highlight and select the URL in the Storefront preview that opens
11. Switch back to your ad account tab
12. Double-click the "Website URL" field and paste the Black Crow Storefront URL
13. Click "Preview URL" to ensure it was linked correctly
14. Follow the UTM steps below and Publish your new ads
15. (optional) if you would like to view advanced post click analytics, add Black Crow specific UTM parameters to both the Standard ad AND the duplicated ad(s)
16. With your ad still open, scroll all the way down to the Tracking section and select Build a URL parameter
17. Select Add Parameter
18. Enter the following UTM parameters and hit Apply
- bc_source={{site_source_name}}
- bc_campaign={{campaign.id}}
- bc_adid={{ad.id}}
19. Repeat on your Standard ad(s)
20. Pro-tip: you can bulk add UTM parameters to both Black Crow and Standard ad(s) by selecting all ads you wish to update and following the same steps.
21. Navigate to the ads you wish to add UTM parameters to in bulk
22. Select the ads one at a time OR click the top ad, hold shift, and select the bottom ad to select ads in bulk
23. Select the ads one at a time OR click the top ad, hold shift, and select the bottom ad to select ads in bulk
24. Click Edit once desired ads are selected
25. A blank ad preview will open since multiple ads are selected. Scroll all the way down to the Tracking section and select Build a URL parameter
26. Re-enter your standard UTM parameters
27. Select Add Parameter
28. Enter the following UTM parameters and hit Apply
- bc_source={{site_source_name}}
- bc_campaign={{campaign.id}}
- bc_adid={{ad.id}}
29. Don't forget to publish your new ads powered with Black Crow Storefronts