The Email and SMS Growth section includes performance data on all of your Black Crow products for Email and SMS. There is an Overview Performance page as well as feature-specific pages to provide a more detailed view of performance.
Overview:
The Overview Section gives a summary view of performance for the Black Crow Email + SMS Flows that you have live over whichever date range you select:
- Revenue: Incremental Revenue attributed in-platform for the Black Crow Welcome Flow (Predictive Offer) Abandonment Flows (Smart ID Abandon), and Replenishment/Cross-sell/Subscribe Flows (Predictive Repurchase). This will not include any revenue attributed to your business as usual flows.
- Purchases: Incremental Purchases attributed in-platform for the Black Crow Welcome Flow (Predictive Offer) Abandonment Flows (Smart ID Abandon), and Replenishment/Cross-sell/Subscribe Flows (Predictive Repurchase). This will not include any purchases attributed to your business as usual flows.
- Subscribers: Incremental email and SMS subscribers driven by the Black Crow Predictive Offer sign-up unit. This will not include any subscribers from your business as usual welcome offer sign up.
You can filter down to specific Email + SMS Platforms or specific shops as well as select different date ranges.
Welcome Flow:
The Welcome Flow section provides a more detailed view of the Predictive Offer Welcome Flow performance Relative to your business as usual Welcome Flow:
- You can see the Incremental Revenue and Subscribers driven on top of your existing Business as usual Welcome flow, and compare the additional percent lift and absolute lift.
- You can filter down to specific Email + SMS Platforms or specific shops as well as select different date ranges.
Abandonment Flows:
The Abandonment Flow section provides a more detailed view of your Smart ID Abandonment flow performance relative to your existing business as usual abandonment flows:
- You can see the incremental additional revenue from your Site Abandonment, Browse Abandonment, Cart Abandonment, and Checkout Abandonment flows relative to your business as usual flows.
- You can filter down to specific Email + SMS Platforms or specific shops as well as select different date ranges.
Repurchase Flows:
The Repurchase Flows section provides a more detailed view of performance for your Predictive Repurchase Flows (Replenishment, Cross Sell, and Subscribe).
- You can see a breakout of daily, weekly, or monthly revenue for each flow as well as model insights.
- There's also a section with total Sends, Open Rates, Click Through Rates, and Storefront Conversion Rates by flow type.
Abandonment Storefronts:
Sign up for our new Abandonment Storefronts beta to help increase your abandonment flow conversion rates and revenue by simply updating a single link in your existing Email and SMS flows.
- If you'd like to join the beta simply sign up here