Our Smart ID CAPI feature enhances user data to provide more accurate visitor identification and improve overall EMQ scores. Once enabled, this feature will begin sending the following events to your Meta Pixel via our CAPI:
- PageView
- View content
- Add to cart
- Initiate checkout
- Add payment info
- Purchase
Our test events ending with "_BlackCrow" will also stop sending.
Important: To prevent any disruption in your metrics, only one CAPI should be active at a time.
- When enabling Smart ID CAPI, deactivate Shopify CAPI.
- When disabling Smart ID CAPI, activate Shopify CAPI.
Instructions for turning off Shopify CAPI can be found here -- How to Disable Shopify CAPI
Enabling Smart ID CAPI for Meta
To complete these steps, you need access to the Black Crow Portal and be given the "green light" from your Black Crow representative.
- Login to the Black Crow Portal
- Click "Settings"
- Click "Paid Growth Settings"
- Click "Manage" under Enhanced CAPI
- Click the "Disabled" Toggle
- Click "Yes, enable"
- Smart ID CAPI is successfully activated once the Toggle says "Active"!