Predictive Offer Creative Change - Attentive + Klaviyo

If you use Attentive to render your forms and for SMS journeys and Klaviyo for your email flows, the following steps will allow you to make changes as needed to the Predictive Offer feature, enabling different creatives for promo periods or seasonal changes.

Please follow these steps if you use Attentive sign-up units and journeys, as well as Klaviyo email flows.

The following Loom walks through the steps below:

Attentive Journeys

If you are using a new journey paired with the new sign-up units, please complete this section before moving on. 

1. Duplicate your newly created journey, simply adding "- Black Crow" to the end of the name. 
   Example: If the original name is "Welcome New Subscribers" the clone should be named "Welcome New Subscribers - Black Crow."
2. If you want to be able to track Black Crow metrics in a Platform beyond Attentive, please contact [e-mail]
3. Turn on the Black Crow journey.

Attentive Sign-up Units

Note: if you're running an A/B test in your new Sign-Up form, please disable Predictive Offer and wait until the test is over before creating the Black Crow units. You may re-enable Predictive Offer after the A/B test is complete to avoid the possibility of the same shopper seeing different variations of the form. 

Note: if your new Sign-Up form has only a SMS collection step, please do not duplicate it. Please edit the form to add an Email collection step before duplicating it, or disable Predictive Offer.

Upon creation of a fresh design for your Sign-Up Units (both Mobile and Desktop fullscreen, if applicable), kindly adhere to the following steps:

1. Duplicate your newly created Mobile Fullscreen unit, simply adding "- Black Crow" to the end of the name. 
   Example: If the original name is "Mobile Fullscreen - 15% Off," the clone should be named "Mobile Fullscreen - 15% Off - Black Crow."

2. Add a new "show" rule where “user has cookie” of "black_crow_in_control" with a value of “true”.
   This action will ensure that the unit is not triggered by Attentive rules, but instead allows the triggering responsibility to be controlled by Black Crow's Machine Learning.

3. Make sure any "Bubbles" are removed from the form (Instructions here)
4. Assign the new unit to the appropriate Black Crow journey - either the one you were currently using or the new journey created above.
5. Activate/Publish the Form. Due to the cookie, the form will not go live until you activate the units in the Black Crow Portal (see steps below).
6. If needed, follow the same steps for your Desktop unit.

Klaviyo Flows

The following Loom walks through the steps below:

If you created a new Flow in Klaviyo for the new sign-up forms, please complete the following:

1. Duplicate your newly created flow, simply adding "- Black Crow" to the end of the name.
   Example: If the original name is "Welcome Series" the clone should be named "Welcome Series - Black Crow."
2. Add a Conditional Split below the Trigger on the first step of the flow, with the following Settings:
   1. Properties about someone
   2. blackcrow_identified is set
   3. Type: Text

3. Add a tag to your Black Crow flow:

1. 1. Navigate to your flow list, and click on the three dots next to the Black Crow flow
   2. Select Edit Details
   3. Select or add the tag BC Welcome

4. Add a Conditional Split below the Trigger on the first step of the flow you cloned, with the opposite Settings of the Black Crow flow:

1. 1. Properties about someone
   2. blackcrow_identified is not set
   3. Type: Text

5. Add a tag to the original flow that was cloned:

1. 1. Navigate to your flow list, and click on the three dots next to the original flow
   2. Select Edit Details
   3. Select or add the tag BAU Welcome

Portal Action

Please proceed to this link with instructions about Setting up Predictive Offer in the Black Crow Portal