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Attentive: How to edit the copy/style of Black Crow AI Predictive Repurchase messages

Brennen
Updated

Black Crow AI sets up Predictive Repurchase journeys in Attentive using a default wording template. We recommend you review and approve the journeys to go live as-is to start getting immediate value. You can always edit the message copy and styling to display any brand-specific, desired messaging at any time even when the journey is on and already generating revenue for you.

 

If you choose to edit the copy or style of the messages, please ensure the links, variables and coupon codes within the messages are present where they should be and are not inadvertently broken. This guide explains how to do this in more detail.

 

To edit the message copy/style of Black Crow AI Predictive Repurchase journeys in Attentive:

  1. Login to Attentive at https://ui.attentivemobile.com/signin

 

  1. Go to Journeys.

  1. Click on the title of the Black Crow AI journey you wish to edit. You can use the Search to find the journeys. Black Crow AI Predictive Repurchase journeys will be named either “Black Crow - Predictive Cross Sell”, “Black Crow - Predictive Replenishment” or “Black Crow - Predictive Subscribe” by default as long as the names haven’t been changed.
  2. Click “Create a draft”. 

  1. For each email message you want to edit:
    1. Click on the email.

 

  1. Click Edit Content.

 

  1. Change or add any wording, font style, color, images you like via the editor. We recommend you don’t change or remove any of the following:
    1. {{subscriber.firstName | default: ‘there’}} as this is an Attentive variable that will show the receiver’s first name (or fallback to “there” if Attentive doesn’t have data on their first name). Personalizing messages with the receiver’s name is a friendly touch and is helpful for click through rates.
    2. {{triggerEvent.custom[‘recommendedProductTitle’]}} as this will show Black Crow AI’s most highly recommended product for the receiver based on what they bought in the past.
    3. {{triggerEvent.custom[‘landingPageUrl’]}} as this will be the link to Black Crow AI’s personalized storefront for the user.
    4. {{companyAddress}} as this will put your company address at the bottom of the email.
    5. {{unsubscribeLink}} as this will put an unsubscribe link at the bottom of the email.
  2. In order for hyperlinks to go to Black Crow AI’s personalized storefront for the user, the “href” part of the link in the email should be set to: "{{triggerEvent.custom['landingPageUrl']}}".
  3. If a coupon code should be automatically applied at checkout, the hyperlinks will have a URL parameter added to them via the Link tracking section in Attentive with a coupon code that will initially just say “ENTER-DISCOUNT-CODE”. You must put the appropriate discount code there. More details on these steps here: https://blackcrow.zendesk.com/hc/en-us/articles/27133264769051-Attentive-How-to-put-coupon-codes-into-Predictive-Repurchase-messages

  1. If you want to see what the email will look like to a user (recommended), click Preview. 

  1. When you are satisfied with your changes, click Save to return to the journey editor.

  1. For SMS messages you want to edit:
    1. Click on the message.

  1. Change or add any wording or images you like via the editor. We recommend you don’t change or remove any of the following:
    1. {{subscriber.firstName | default: ‘there’}} as this is an Attentive variable that will show the receiver’s first name (or fallback to “there” if Attentive doesn’t have data on their first name). Personalizing messages with the receiver’s name is a friendly touch and is helpful for click through rates.
    2. {{triggerEvent.custom[‘recommendedProductTitle’]}} as this will show Black Crow AI’s most highly recommended product for the receiver based on what they bought in the past.
    3. {{triggerEvent.custom[‘landingPageUrl’]}} as this will be the link to Black Crow AI’s personalized storefront for the user.
  2. If a coupon code should be automatically applied at checkout, the hyperlinks will have a URL parameter called “discount” after them. Here are instructions on how and where to enter in your desired coupon code. https://blackcrow.zendesk.com/hc/en-us/articles/27133264769051-Attentive-How-to-put-coupon-codes-into-Predictive-Repurchase-messages
  3. If you want to see what the message will look like to a user, click Preview options and toggle “Preview as subscribe” to on.

  1. When you are satisfied with your changes, click Save to return to the journey editor.

  1. When you are satisfied with your changes to all the email and SMS messages you want to edit:
    1. If you haven’t yet had your Predictive Repurchase journeys turned on for the first time:
      1. Please let Black Crow AI know you have reviewed and approved the message copy/style and are ready for the journey to be tuned on. Black Crow AI will do a QA/launch step for you when this is being enabled initially.
    2. If the journey is already on and you’re just making an ongoing edit to it:
      1. you can click “Turn on” to make your latest changes live.

  1. You’ll be asked what to do for subscribers currently en route in the previous version. We recommend selecting “Let subscribers currently en route complete the previous journey” so that you still contact the subscribers currently in the journey instead of choosing not to contact them. Then click “Turn on new journey”.

 

What are the variables I can use in my message from the Black Crow AI Predictive Repurchase events in Attentive?

  1. {{triggerEvent.custom[‘landingPageUrl’]}} is the link to Black Crow AI’s personalized storefront for the user.
  2. {{triggerEvent.custom[‘relativeLandingPageUrl’]}} is the part of the link to Black Crow AI’s personalized storefront for the user that comes after your main site URL. Not recommended for use as it’s not the fully qualified URL. Please use {{triggerEvent.custom[‘landingPageUrl’]}} instead.
  3. {{triggerEvent.custom[‘priorPurchasedProductId’]}} is the ID of the product the user bought before that this repurchase event is based on. Not recommended for us as IDs don’t tend to mean anything to users.
  4. {{triggerEvent.custom[‘priorPurchasedProductTitle’]}} is the title of the product the user bought before that this repurchase event is based on.
  5. {{triggerEvent.custom[‘priorPurchasedProductFeaturedImage’]}} is the image of the product the user bought before that this repurchase event is based on.
  6. {{triggerEvent.custom[‘priorPurchasedProductHandle’]}} is the product handle of the product the user bought before that this repurchase event is based on.
  7. {{triggerEvent.custom[‘priorPurchasedProductPdpUrl’]}}is the URL to the product detail page of the product the user bought before that this repurchase event is based on.
  8. {{triggerEvent.custom[‘recommendedProductId’]}} is the ID of Black Crow AI’s most highly recommended product for the user. Not recommended for us as IDs don’t tend to mean anything to users.
  9. {{triggerEvent.custom[‘recommendedProductTitle’]}} is the title of Black Crow AI’s most highly recommended product for the user.
  10. {{triggerEvent.custom[‘recommendedProductFeaturedImage’]}} is the image of Black Crow AI’s most highly recommended product for the user.
  11. {{triggerEvent.custom[‘recommendedProductHandle’]}} is the product handle of Black Crow AI’s most highly recommended product for the user.
  12. {{triggerEvent.custom[‘recommendedProductPdpUrl’]}} is the URL to the product detail page of Black Crow AI’s most highly recommended product for the user.

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