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Klaviyo: How to edit the copy/style of Black Crow AI Predictive Repurchase messages

Brennen
Updated

Black Crow AI sets up Predictive Repurchase flows in Klaviyo using a default wording template. We recommend you review and approve the flows to go live as-is to start getting immediate value. You can always edit the message copy and styling to display any brand-specific, desired messaging at any time even when the flow is on and already generating revenue for you.

 

If you choose to edit the copy or style of the messages, please ensure the links, variables and coupon codes within the messages are not inadvertently broken or otherwise edited. This guide explains how to do this in more detail.

 

To edit the message copy/style of Black Crow AI Predictive Repurchase flows in Klaviyo:

  1. Login to Klaviyo at https://www.klaviyo.com/login.
  2. Go to Flows.

  1. Click on the title of the Black Crow AI flow you wish to edit. You can use the Search to find the flows. Black Crow AI Predictive Repurchase flows will be named either “Black Crow - Predictive Cross Sell”, “Black Crow - Predictive Replenishment” or “Black Crow - Predictive Subscribe” by default as long as the names haven’t been changed.
  2. For each email message you want to edit:
    1. Click on the email.

  1. Click Edit.

  1. Change or add any wording, font style, color, images you like via the editor. We recommend you don’t change or remove any of the following:
    1. {{ first_name|default:"There" }} as this is a Klaviyo variable that will show the receiver’s first name (or fallback to “There” if Klaviyo doesn’t have data on their first name). Personalizing email messages with the receiver’s name is a friendly touch and helpful for click through rates.
    2. {{ event.recommended_products.0.title|default:'' }} as this will show Black Crow AI’s most highly recommended product for the receiver based on what they bought in the past and by default it’s set up as a hyperlink to Black Crow AI’s personalized storefront for the user.
    3. {{ event.recommended_products.1.title|default:'' }} as this will show Black Crow AI’s second most highly recommended product for the receiver based on what they bought in the past and by default it’s set up as a hyperlink to Black Crow AI’s personalized storefront for the user.
    4. {{ organization.name }} as this is a Klaviyo variable that will show your organization name. You may get rid of this if you don’t want the email to say your organization name but it’s recommended to stay there. While you may also replace it by typing your organizations name, the downside of that is, if you ever change your organization name (not common but can happen), you’d have to change it in all the emails you’ve written it in directly instead of just changing it in one place in Klaviyo settings.
  2. Hyperlinks in the email should look like this to use Black Crow AI’s personalized storefront: {{ event.landing_page_url|default:'' }}
  3. If a coupon code should be automatically applied at checkout, the hyperlinks will have a URL parameter after them with the coupon code that looks something like this (name of the coupon will differ based on the type of flow): {{ event.landing_page_url|default:'' }}&discount={% coupon_code 'Black_Crow_Predictive_XSell' %}
  4. If you want to see what the email will look like to a user (recommended), click Preview email. 

  1. When you are satisfied with your changes, click Save content and then Done to return to the flow editor.

  1. For SMS messages you want to edit:
    1. Click on the message.

  1. Click Edit. 

  1. Change or add any wording or images you like via the editor. We recommend you don’t change or remove any of the following:
    1. {{ first_name|default:"there" }} as this is a Klaviyo variable that will show the receiver’s first name (or fallback to “there” if Klaviyo doesn’t have data on their first name). Personalizing email messages with the receiver’s name is a friendly touch and helpful for click through rates.
    2. {{ event.recommended_products.0.title|default:'' }} as this will show Black Crow AI’s most highly recommended product for the receiver based on what they bought in the past.
    3. {{ event.landing_page_url|default:'' }} as this will be the link to Black Crow AI’s personalized storefront for the user.
  2. If a coupon code should be automatically applied at checkout, the hyperlinks will have a URL parameter after them with the coupon code that looks something like this (name of the coupon will differ based on the type of flow): {{ event.landing_page_url|default:'' }}&discount={% coupon_code 'Black_Crow_Predictive_XSell' %}
  3. If you want to see what the message will look like to a user, click Send preview, enter your mobile phone number and click Send.

  1. When you are satisfied with your changes, click Save & continue to return to the flow editor.

 

What if I want to switch from the HTML email editor to Klaviyo’s drag and drop email editor?

If you want to switch to drag and drop email editing in these flows and are worried about losing the details of what variable names are used in the email and links, you can clone the flow that Black Crow made for you so you have our original set up that you can use as a reference. Then, in the cloned flow, you can change to a drag and drop layout and easily be able to copy and paste wording, variables and link URLs from the version Black Crow initially made to preserve the variables and link functionality.

 

What are the variables I can use in my message from the Black Crow AI Predictive Repurchase events in Klaviyo?

  1. {{event.landing_page_url}} is the link to Black Crow AI’s personalized storefront for the user.
  2. {{event.relative_landing_page_url}} is the part of the link to Black Crow AI’s personalized storefront for the user that comes after your main site URL. Not recommended for use as it’s not the fully qualified URL. Please use {{event.landing_page_url}} instead.
  3. {{event.prior_purchased_product.id}} is the ID of the product the user bought before that this repurchase event is based on. Not recommended for us as IDs don’t tend to mean anything to users.
  4. {{event.prior_purchased_product.title}} is the title of the product the user bought before that this repurchase event is based on.
  5. {{event.prior_purchased_product.featured_image}} is the image of the product the user bought before that this repurchase event is based on.
  6. {{event.prior_purchased_product.product_handle}} is the product handle of the product the user bought before that this repurchase event is based on.
  7. {{event.prior_purchased_product.pdp_url}} is the URL to the product detail page of the product the user bought before that this repurchase event is based on.
  8. {{event.recommended_products}} is an array of products that Black Crow AI recommends that this user is most likely to purchase. Do not use the variable in this form but you can access the items in the array like so:
    1. {{event.recommended_products.0.id}}
    2. {{event.recommended_products.0.title}}
    3. {{event.recommended_products.0.featured_image}}
    4. {{event.recommended_products.0.product_handle}}
    5. {{event.recommended_products.0.pdp_url}}
    6. {{event.recommended_products.1.id}}
    7. {{event.recommended_products.1.title}}
    8. {{event.recommended_products.1.featured_image}}
    9. {{event.recommended_products.1.product_handle}}
    10. {{event.recommended_products.1.pdp_url}}
    11. Where 0 is the most highly recommended product and 1 is the second most highly recommended product and each variable has a similar meaning to the definitions above for the prior_purchased_product but corresponds to the recommended product instead of the previously purchased product.

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