Enhanced CAPI (Smart ID) for Meta
Black Crow’s Enhanced CAPI (Smart ID) feature helps our partner's provide paid channels like Meta with more data-enriched events, resulting in overall campaign improvements. Our Enhanced CAPI improves upon the Meta CAPI by enriching your upper funnel events that Meta is typically not able to match back to their ID Graph. By enriching these upper funnel events, you'll see an improvement to your Event Match Quality Scores (EMQ Scores) and, over time, Meta's bid algorithm.
Getting Setup with Enhanced CAPI
To get setup with our Enhanced CAPI solution, simply fill out the Paid Ads Growth Pack Setup Request Form and select "Enhanced CAPI":
The Black Crow team will configure dummy events before activating to ensure everything will preform as expected. Then once we're ready to activate, we can use the PRODUCT SETTINGS page in the portal to activate our Enhanced CAPI. It's important that you also deactivate your Meta CAPI with Shopify to ensure you do not have two CAPI solutions running simultaneously: