Smart ID for Owned Media
Black Crow’s Smart ID helps our partner's make the most of existing customer data by recognizing users across multiple sessions.
By recognizing more of their first-party, owned data, Black Crow partners increase addressable audience sizes in abandonment email flows.
Partners can leverage Smart ID in the following email and SMS flows:
- Browse Abandonment
- Checkout Abandonment
- Cart Abandonment
Black Crow duplicates your Business As Usual versions of these flows, sending incremental users Smart ID can now identify through the Black Crow flow. This allows partners to see the amount of incremental users and revenue captured with Smart ID.